NO INVENTED VALUES. WHAT EACH ITEM WOULD ACTUALLY COST YOU

Price a bonus by what it would cost you alone

Bonus pages print values nobody would ever pay, which makes comparing two offers impossible: if one claims $9,000 and another claims $14,000, you have learned nothing about either. So here is the version where every number is what the thing would genuinely cost you to obtain on its own. The list attached here is on this page.

What is on offer

Two bonuses come from Mark and are identical through any affiliate link: The 100K Campaign, a four to six week warm-audience promotion with day-by-day materials, and Snowball Profits LIVE, two days in Austin in January 2027 and recordings for those who stay home.

Then each affiliate adds their own, which is the only part that varies. Mine runs to nine items, and I earn a commission on a sale while your price stays the same. That is the whole of the difference between one link and another, and it is worth about a minute of your attention rather than an evening.

Worth knowing before you compare anything: the vendor's two cannot be added to or improved by any affiliate. Whoever you buy through, The 100K Campaign and the Austin event arrive on identical terms, so half of every bonus page you read this week is describing something you would get anyway.

Why inflated values make you worse off

Because they remove the only tool you had for comparing.

A stack "worth $14,000" attached to a $2,497 product is not a bargain, it is a number somebody typed. And once both affiliates are typing numbers, the comparison collapses and you end up choosing on the length of the list or the warmth of the paragraph, which is exactly what the inflation is for.

Price a bonus by what it would cost you to obtain alone. Honest numbers are smaller, and they sort the list in a way inflated ones never can.

The ledger, item by item

Costed that way, most stacks in this launch are worth a few hundred dollars and one or two items do all the work. Mine included: the build is the line that earns its place, and I would rather say that than inflate the rest.

Notice what the second row does to the arithmetic, though. "Not purchasable" is not the same as "worth nothing". You cannot buy, at any price, a named person who will answer an email when your claim goes astray in week one, and the absence of that is how people lose stacks they had already chosen.

Which is why I would compare on two lines only: the build, costed honestly at what a freelancer charges, and the answering, costed at whatever an unanswered email would cost you. Everything else on every list in this launch is rounding.

Run that on mine as readily as on anybody else's. If you find lines on my list you would not open in the first month, weight them at zero. I would rather you compared me honestly and chose me than compared loosely and felt sold to in week three, when the novelty has gone and the first posts have not worked yet.

Does any of it change the decision?

"Is a stack a reason to buy?" No. The program is the purchase; the stack decides which link. Anyone telling you otherwise is selling the wrapper.

"What does the program cost?" $2,497 once, saving $485 against six payments of $497 totalling $2,982. About $48 a week across a year, set against a quarter of evenings spent working the order out alone.

"I could build the page myself." Then that line is worth less to you and you should choose on delivery instead: who answers, how fast, and what happens when the first version needs changing. Test it before you pay.

"What if I refund?" Thirty days, on an honest attempt, and everything goes with it. Nothing goes back and nobody argues.

Imagine the Monday after buying: receipt sent, portal open, a three-sentence brief written, and the page being built while you read module one. Now imagine the same Monday with a folder of files and a page still to make.

How to claim, and what happens next

Thank you for reading honest numbers rather than impressive ones. You now have a way to price any bonus stack you are ever shown, which will outlast this launch.

You came looking for what comes attached, because you want the first fortnight to move faster. That is the right thing to be optimising.

None of it replaces the program underneath: the ordered eight weeks, the 27 templates, the page and email drafting, and the class itself and sixty days of Mark from zero in public.

If you want mine, click a button on this page last, just before paying, because credit follows the final click. Then email the receipt to lupperloy@gmail.com with the subject bonus request, from the paying address. I handle it myself, usually the same day, and the build starts as soon as your brief lands.

The cart is scheduled to close 24 September 2026, 11:59pm Pacific, and both stacks close with it because Mark ties the founding bonuses to the founding class.

What I would not count, even on my own list

Three kinds of line, and they turn up on nearly every bonus page in this launch including the ones written by people I respect.

Anything described only as "lifetime access". Lifetime to a file you would open twice is not a benefit, it is storage. Anything that adds reading in the first fortnight, because reading is the comfortable thing people do instead of publishing. And anything whose value is stated but whose delivery is not, because the delivery is the entire promise.

Costed honestly, those three categories are worth zero, and pretending otherwise is how a stack reaches an impressive total. I would rather show you a short list with real numbers beside it than a long one with invented ones, and then let you compare that against anybody else's.

The nine bonuses, and what each one is for

All nine arrive as a members portal — maintained pages behind a login rather than a folder of downloads. Numbers 2 to 9 open as soon as your access code works.

What is delivered when

What arrives, and when. Costed the same way as everything else here:

The questionnaire goes out on day one regardless, so the niche, the name and the domain are settled early and nothing is waiting on you when the build starts.

Why it waits. The economics: a domain and a deploy are real costs per buyer, and they are not recoverable on a reversal. The wait is what makes the unit maths work.

If a payment plan stops

• A chargeback, cancellation, or stopping the plan before the sixth payment may result in the site being withdrawn until the balance is paid in full.
• Portal access may be suspended in the same circumstances.
• Finish the six payments and it is all permanently yours, exactly as if paid once.

None of that touches a normal refund inside the stated window. Ask, receive, done — the site has simply not been built yet, which is the point of the timing.

Permanently yours once settled: the domain registered in your name, the site files, every address you collect through it, and the editor password.

How to claim your bonuses

Unglamorous and quick. Four steps, about two minutes of your time.

If nothing arrives

Spam and promotions first. After that, resend with the order number attached. The receipt remains the record and can be matched at any stage.

Questions before you buy?

Questions go to lupperloy@gmail.com — terms, timing, what is in it, whether the numbers work for your situation.