The money
The Break-Even Maths Nobody Runs Before Buying a Course
How many sales it takes to clear what you spent, and why the answer varies by seventeen times.
Take a $2,497 course. How many sales clear it?
| Product price | Commission | Per sale | To break even |
|---|---|---|---|
| $47 | 30% | $14 | 178 sales |
| $97 | 40% | $39 | 65 sales |
| $497 | 50% | $249 | 10 sales |
| $997 | 40% | $399 | 7 sales |
| $2,497 | 50% | $1,249 | 2 sales |
Read that table again
Same traffic, same effort, same skill. 178 sales or 2. The only variable is what you chose to promote.
This is why offer selection matters more than almost anything else you will do, and why it is the input beginners get wrong most reliably. They pick the cheap product because it feels easier to sell, and then need a hundred and seventy eight of them.
The counter-argument, and its limit
Cheaper products convert at a higher rate. True — but rarely seventeen times higher, which is what would be needed to make the first row competitive with the third.
178sales at $47
10sales at $497
2sales at $2,497
The full high-ticket versus low-ticket argument has the rest of it.
More on the money
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Commission structures and platform mechanics described from public sources.
Checked 09 September 2026.
Checked 09 September 2026.