The work

How Many Posts Before Anything Happens?

A real number, so you can decide up front instead of guessing in week three.

The uncomfortable distribution

Results in short-form content are not evenly spread. Out of ninety posts, a small handful will produce most of the outcome and you cannot predict which ones in advance.

That is why volume is not optional. You are not trying to make good posts, you are buying lottery tickets in a lottery where the tickets get cheaper as you learn.

Your first thirty

Will be poor. That is not pessimism, it is the mechanism — you are learning to talk to an audience that does not exist yet, with no feedback. Everyone's first thirty are poor.

Which means the only real question is whether you get through them in the next six weeks or over the next eight months.

Set the number before you start

Ninety posts, then judge. Not "see how it goes". A pre-committed count is what carries you past week three, and week three is where this is decided.

More on the work